Play-Doh Smell Is Trademarked

Hasbro has successfully trademarked the smell of Play-Doh. It says there’s no plans to use the trademark for legal action. The trademark is in the sensory mark category, which is far less widely used than visual marks such as logos. That’s partly because applicants have to describe the flavor, scent or texture in a way […]

Apple Adds ‘Download Your Data’ Tool

Apple has launched a one-stop shop to download all the data it has stored about you. It’s European-only but will be available worldwide at some point. The “Data and Privacy portal” covers 11 categories of information including Apple ID accounts, game center activity, iCloud contacts and calendars and even activity in retail stores. Users can […]

Sony: PS4 On The Way Out

Sony says the PS4 is “finally entering the final phase of its console life cycle.” The company also hinted game sequels could dominate until the console’s successor arrives. The comments came from Sony Interactive Entertainment chief John Tsuyoshi Kodera who was speaking to investors. Exactly what he meant by the phrase is open to interpretation, […]

Google Ready To Launch YouTube Music

Google has confirmed it’s relaunching its premium YouTube services. YouTube Red will split into free music, paid music and paid music & video options. The Red name is being dropped altogether, which makes sense given it doesn’t describe either the concept or the content. Instead there’ll be a revamped YouTube Music service available through dedicated […]