Netflix Demographics Make For Awesome Interactive Maps

Netflix Map

There’s no disputing that Netflix has changed the way we watch movies. It’s been at least three years since I set foot in a Blockbuster, for example, and the only independent shop I used to frequent has closed all but one of its locations… if that’s even still around.

What’s particularly intriguing to note is the fact that Netflix has changed our expectations about DVDs. Now, we expect them to come to us. On top of that, we want it now, what with all the streaming videos and, preferably, on our XBoxes.

As you might imagine, Netflix has some pretty intriguing data, considering everyone and their mother uses it now. Data means more fun for geeks. Data means one of the best things ever: charts! Charts + interactivity + GoogleMap = WIN!

The New York Times posted some fascinating map demographics of popular titles in major metropolitan areas throughout the US. As the Times points out, there are quite a few rather intriguing patterns. I find it particularly amusing that most of New York City proper ignores Paul Blart: Mall Cop while the surrounding areas quite enjoy it. That’s quite a distinguishing difference. Come on people, no love for the fat cop?

Personally, I’d like to see this on an international level. It’s no end of fun to sort by film and get a glimpse of what people are watching. Not to mention, organizing by genre would be particularly fascinating. Like, what areas are more likely to rent sci-fi and fantasy films? Where are the biggest BSG fans? Gosh, the possibilities really are endless. I’m not sure what I’d do with all that information, should I have it, but hey. That’s not he point. You never know when you’re going to need to know which counties in Montana prefer Star Wars to Star Trek.

Anyway! Mmm… interactive maps.


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