Villains steal arrogant businessman’s social security number

By Mark O’Neill

One of the things I really appreciate in life is seeing the cocky arrogant people being taken down a peg or two. I can’t begin to describe how satisfying that is and I hope this guy gets to eat his humble pie very soon.

Todd Davis owns a fraud-prevention company called LifeLock and this company sells “comprehensive fraud protection”. What this basically boils down to is that he charges people $10 a month to set fraud alerts with credit bureaus so that if someone suddenly goes on a credit spending spree, the credit bureaus are alerted and the person in question is also alerted. Helpful if you’re not the one who has been doing the spending, so you can then shut down the credit line and stop the person who has stolen your identity.

By the way, Davis is actually charging people for something that can be done for free – and he knows it.

The reason why Davis is making me laugh is because he tried to prove how effective his service was by widely advertising his Social Security number in all his advertisements. In fact he dared people to steal it. He wanted people to try and steal his identity so his fraud alerts would get set off and he could boast about how super his service was.

So all the villains decided to take him up on his offer and his fraud alerts failed him big time.

There have been at least 87 attempts to steal his identity, including 20 driving license applications. One guy successfully got a $500 loan and now Davis is stuck with repaying it. Unhappy Lifelock customers are now suing him because the fraud alerts didn’t work for them either, a lawyer is trying to get a class-action suit going, and to top it all, the Experian credit bureau is suing Davis in California for “deception” and “abuse”.

Oh and by the way, Todd Davis’s Social Security number is still on Lifelock’s website. Does this guy never learn?

Via Wired

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25 Responses to Villains steal arrogant businessman’s social security number

  1. Oh, the Humanity! I mean really, now I feel like I did when I realized that "Video Professor" guy was crooked…. sheesh

    • John Scherer has been seen around Scottsdale with, well lets just say, some very young felines… Guess fooling the masses has it's advantages!

  2. Oh, the Humanity! I mean really, now I feel like I did when I realized that “Video Professor” guy was crooked…. sheesh

    • John Scherer has been seen around Scottsdale with, well lets just say, some very young felines… Guess fooling the masses has it’s advantages!

  3. Wow. This article was obviously written by someone that doesn't have the facts. First, Davis wasn't held liable for the $500 dollar loan; LifeLock covered it as they advertise. Also the loan was opened because payday loan places don't usually perform credit checks which in turn wouldn't prompt the fraud alerts. Finally, if you actually read about LifeLock they do provide services that people cannot do for themselves and the ones you can do they perform as a convenience. You always change your own oil and cut your own hair? Seriously, if you want to write articles have the facts.

  4. Wow. This article was obviously written by someone that doesn’t have the facts. First, Davis wasn’t held liable for the $500 dollar loan; LifeLock covered it as they advertise. Also the loan was opened because payday loan places don’t usually perform credit checks which in turn wouldn’t prompt the fraud alerts. Finally, if you actually read about LifeLock they do provide services that people cannot do for themselves and the ones you can do they perform as a convenience. You always change your own oil and cut your own hair? Seriously, if you want to write articles have the facts.

  5. So basically, what you are saying is that the Wired article referred in this article is wrong too?

  6. So basically, what you are saying is that the Wired article referred in this article is wrong too?

  7. What do you expect from a company co-founded by a criminal who came up with the idea while in jail?

    Yeah, OK, some of them DO come up with legit ideas. But most of the ones who go in as con artists come out as con artists.

  8. What do you expect from a company co-founded by a criminal who came up with the idea while in jail?
    Yeah, OK, some of them DO come up with legit ideas. But most of the ones who go in as con artists come out as con artists.

  9. So in other words, this guy owns lifelock, but it doesn't work and someone takes out a 500.00 loan on his identity. To keep a good reputation, he goes around claiming lifelock covered the loan payments that were made using his identity. Lifelock is a company he owns so basically, he covered his own payments, he wasn't covered by anyone, but he gets away with saying Lifelock covered the charges so he doesn't lose business.

    Thats hilarious.

  10. So in other words, this guy owns lifelock, but it doesn’t work and someone takes out a 500.00 loan on his identity. To keep a good reputation, he goes around claiming lifelock covered the loan payments that were made using his identity. Lifelock is a company he owns so basically, he covered his own payments, he wasn’t covered by anyone, but he gets away with saying Lifelock covered the charges so he doesn’t lose business.

    Thats hilarious.

  11. Too bad, I was hoping for a little more carnage. With the Driver's License you could pretty much do whatever you want with his identity in person. I'm surprised that there wasn't a surge of online credit applications going off.

    Either way, niiiice.

  12. Too bad, I was hoping for a little more carnage. With the Driver’s License you could pretty much do whatever you want with his identity in person. I’m surprised that there wasn’t a surge of online credit applications going off.

    Either way, niiiice.

  13. Too bad, I was hoping for a little more carnage. With the Driver’s License you could pretty much do whatever you want with his identity in person. I’m surprised that there wasn’t a surge of online credit applications going off.

    Either way, niiiice.

  14. Supernatendo clearly doesn't know what a corporation is or actually does. Davis doesn't "own" the corporation, if he did it would be whats called a sole proprietorship. He actually did not pay anything out of pocket because the corporation Life Lock (a separate legal entity) covered the fraudulent actions out of the businesses own pocketbook. Dave in no way has unlimited access to Life Lock funds just because he came up with the idea. Your statement "Lifelock is a company he owns so basically, he covered his own payments, he wasn’t covered by anyone…" demonstrates your lack of understanding of the corporate infrastructure. Whether you LIKE it or not Life Lock did in fact cover the entire amount and it did everything that the company claims it does.

    But I do love the fact that this cocky douche bag got what was coming. He had to have known SOMEONE was going to make a fool out of him.

  15. Supernatendo clearly doesn’t know what a corporation is or actually does. Davis doesn’t “own” the corporation, if he did it would be whats called a sole proprietorship. He actually did not pay anything out of pocket because the corporation Life Lock (a separate legal entity) covered the fraudulent actions out of the businesses own pocketbook. Dave in no way has unlimited access to Life Lock funds just because he came up with the idea. Your statement “Lifelock is a company he owns so basically, he covered his own payments, he wasn’t covered by anyone…” demonstrates your lack of understanding of the corporate infrastructure. Whether you LIKE it or not Life Lock did in fact cover the entire amount and it did everything that the company claims it does.

    But I do love the fact that this cocky douche bag got what was coming. He had to have known SOMEONE was going to make a fool out of him.