How a Lawsuit and a Rebel Sound Designer Gave Us Apple’s Iconic Sounds

Apple Sounds

Jim Reekes, former Apple sound wizard, spilled the beans to CNBC’s Make It about how he crafted Apple’s iconic sounds, sometimes sneaking them in under the radar. From the famous Mac startup chime to the “sosumi” beep (a cheeky nod to the Apple Corps lawsuit that basically says, “So Sue Me”) and the iPhone’s camera click, some of Reekes’ creations are still present in our lives today!.

Turns out, Apple’s sounds are more rebellious than we thought! Watch below:

[CNBC Make It]