Samsung’s New Marketing Strategy [Comic]

For those who haven’t seen “Sam” the virtual assistant in the news in the past 24 hours, she’s a creation of a design firm and was apparently made for a marketing company owned by Samsung.

Samsung is in the news for an unexpected reason — everyone wants to smooch a new mascot character that was created for the brand. A design firm named Lightfarm created these images with a marketing company owned by Samsung, but the final product was never incorporated into any kind of campaign. Instead, the images were stored on the Lightfarm site for some time until the company deleted the post.

Here she is:

[Source: @idiotoftheeast]

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