A fantastic new ad campaign from Gillette taking a look at the culture of toxic masculinity. As a geek, I’ve been bullied a lot when I was younger. It was a time when being a geek was not such a good thing, and I’m glad to see companies such as Gilette taking a stand against violence.
From Gilette:
It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better.
From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more.
Sure it’s an ad, but the message is a good one and one we should all get behind. Say the right thing, act the right away.