Some people will stop at nothing to get a free wheel of cheese. Behold:

Yep, the first person to cross the finish line in this competition gets a 9-pound wheel of double Gloucester cheese, but the wheel you see going down the hill is a fake one and is made out of foam. You see, a nine pound cheese wheel going down a hill at 70MPH can do A LOT of damage if it rams into someone.

[Urban Pictures UK | Via Geekologie]