Eufy has recently released their new Lumos tunable white and color wi-fi smart bulb and today you can get them for just $29.99 plus free US shipping, about $20 less than the equivalent Philips Hue bulb that does pretty much the same thing, and you don’t need a hub to use these.
–Eufy Lumos Smart Bulb – White & Color, Tunable White, Multiple Colors, 9W, Works With Amazon Alexa & Google Assistant, No Hub Required, Wi-Fi, 60W Equivalent, Dimmable LED Bulb, A19, E26, 800 Lumens – $59.99 $29.99 + FREE US Shipping