In the following video, Vsauce explains the science behind the friend zone concept. Why are people getting friend-zoned? There are many factors to friendzoning, involving several “scientific” explanations, including, among other, the Scarcity Principle.
After watching the video, I can only come to one conclusion, being friend-zoned can’t be such a bad thing. Have YOU ever been friend-zoned?
Edit: I read a few article related to the post linked above on the Scarcity Effect link, and this is fantastic stuff. I you’re looking to be “more than just friend” with someone you desire, be sure to read these articles as well: