HOLY CRAP THIS IS AWESOME: Push Button to Add Drama [Video]

One of the best Ad I’ve ever seen. Period. The video is only 2 days old and it’s already at 21 million views.

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…

[Via Unreality]


6 Responses to HOLY CRAP THIS IS AWESOME: Push Button to Add Drama [Video]

    • Why does it matter? Many of these people seem to be professional stunt-people and practiced quite a bit to perform this. I'm sure the best people got the job.

  1. I’ve got to think even the onlookers were actually in on it, otherwise you’d have a whole heck of a lot of frantic calls from people reporting gunfire.

    But then I’m a cynical bastard. :)

  2. My comment: funniest ad I've ever seen….Very well done, even though I'm sure everyone was in on it…It was still exciting to watch.

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