HOLY CRAP THIS IS AWESOME: Push Button to Add Drama [Video]

One of the best Ad I’ve ever seen. Period. The video is only 2 days old and it’s already at 21 million views.

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…

[Via Unreality]