Life’s a Sport, Make it Count: Introducing the Nike+ FuelBand [Video]

No, I did not get paid to post this, but as a geek who regularly work out, I know I want one of those incredibly cool-looking wristbands. Unfortunately, they’re currently sold out for now.

The ergonomic NIKE+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity through the movement of your wrist. NikeFuel motivates athletes to do more with a NikeFuel score that makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.

Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.

As you wear the FuelBand throughout the day, the built-in three-axis accelerometer measures your motion and translates it into NikeFuel. Each day you can set your goal for activity and the level of NikeFuel you want to achieve. As you move closer to your goal, the band’s series of 20 LED lights go from red to green. The user-friendly interface provides encouragement and motivation as you hit and exceed your goals.

The NIKE+ FuelBand experience doesn’t end on your wrist. All of the data you capture on your wristband connects to a rich web and mobile experience. It syncs with the Nike+ website, through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress.

[Nike + FuelBand – $150]

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3 Responses to Life’s a Sport, Make it Count: Introducing the Nike+ FuelBand [Video]

  1. Thank you for posting this.

    I always thought if they could put a "high score" or "achivement points" system into working out that it would get a lot more people fit.

    I'm very interested in getting these.

  2. "NikeFuel is a proprietary technology that measures your activity through the movement of your wrist"

    So basically it's a 'fapometer', that that can be hooked up to the internet to report 'activity'.

    The internet is just going to love this thing, although probably not for the right reasons.

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