Q: What do Snoop Dogg, David Beckham, and Star Wars all have in common?
Adidas is launching a line of Star Wars shoes, and somehow the obvious spokespeople are a rapper and a soccer player. In any case, today saw Darth Vader and a group of stormtroopers along with people in Adidas jumpsuits (who rather looked as if they were being escorted to their execution) marching through Times Square. They were there to hang with Snoop for the product launch at the NYC Adidas store.
There’s probably some joke in here about sneakers being invaluable for Star Wars geeks running from bullies in high school.