How would YOU sell social media to your boss?

By Mark O’Neill
Contributing Writer, [GAS]

Chris Brogan has some great ideas on how to pitch the concept of “social media” to your boss.   This can be particularly useful if your superior is a Pointy-Haired Dilbert-like boss whose mind is still in the Medieval Ages when it comes to business.

Back in 2002, when I was still working for an employer (before the glory days of being self-employed), I remember approaching my boss and pitching the idea of a website for the company.    I had to then spend the next half hour telling her what a website was and why exactly the company needed one.   I then had to spend another half hour explaining the concept of the internet and how it worked (I needed a good stiff drink after that day at work!)

But even though we are now at 2008, there will still be many bosses who still don’t “get” the internet, especially social media, so Chris’s list is a good starting point.

Are there any more pitches you would add to the list?   Any you disagree with?   Any you would revise?

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2 Responses to How would YOU sell social media to your boss?

  1. I think when it comes to social media, the "show me" strategy is effective. It's hard to tell someone about social media, because they have to experience it firsthand to truly grasp what it's about

  2. I think when it comes to social media, the “show me” strategy is effective. It’s hard to tell someone about social media, because they have to experience it firsthand to truly grasp what it’s about

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