ATTN: LADIES! JoeyBra Carries Your Phone, Cards, and Keys!


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I go to concerts. Lots of them.

I also work out 4-5 times a week.

Not to mention, I attend conventions, often in costume, where carrying a purse can ruin the look.

I cannot tell you how EXCITED I was when my mother (of all people) showed me the JoeyBra!

The company is accepting pre-orders right now! For just $19.99, I can store my phone/iPod, credit card, license, and a key! All with easy access!

I have been wanting — no, needing — a product like this for forever…why didn’t I think of this first?!

See how easy and simple the JoeyBra is!

[Source: JoeyBra / Via She Bytes]







22 Responses to ATTN: LADIES! JoeyBra Carries Your Phone, Cards, and Keys!

  1. I'm sure its no different than putting your phone in a pocket, but that seems like it would increase breast cancer risk .. higher than it already is. (not the bra itself mind you, but keeping a cell phone there for extended periods of time)
    I don't know, if I were a woman .. I don't think I would use it. unless there was some sort of radiation blocking fabric between the phone and skin

    Still a neat concept though!

  2. I think the only thing that would make this idea better is a zipper or velcro closure at the top. Last thing someone wants is their phone to fly out when they're jumpin round at a concert.

    • Or in a crowd, someone could easily slip in and pull a phone out, especially if you're wearing a strapless dress like the video.

  3. Most of the women I know already have a pocket and its stuffing it down the top of their bra.

    • yeah, ive killed 2 phones by doing that though. sweat is corrosive to the board…however putting the phone in a small pouch or bag should prevent that, or heres hoping…

  4. Sweaty from the gym? Rocking at the concert – no ones gonna steal your phone … although it does force women to wear off the shoulder numbers so that's good/creepy* … you're not going to want to reach down your top and go "Oh my god – I can't find them, I'm sure I left them in here somewhere."

    (*delete as appropriate)

  5. Certainly looks like a good idea, but could be awkward in any top that isn’t an of the shoulder number

    • You know, I've had a phone die because of "Moisture Damage" all the liquid damage indicators set to bright red, from leaving my phone in my front pocket while I was doing some yard work. I can't say I've got a lot of faith in this idea, convenient as it may seem. Though I can't help but laugh thinking of a chick reaching that far into their shirt to get at a phone, comical enough when they grab it from the front of a bra.

    • Yeah, I can’t imagine what this thing would look like under a turtleneck, or anything remotely skintight. As much as I LOVE the sprayed-on pants look on women, it’s probly best to just fit the phone in one of the old front jean pockets.

  6. i would never buy a bra that doesnt have a band and cup size, not that it would even be possible because apparently only girls up to a 34 C need pockets….. looks like my natural pockets havent lost their job yet, and they double as pillows :)

  7. Looks like it is still gonna get killed by sweat… and I feel like my phone being almost right under my armpit right there is gonna be extremely uncomfortable.
    Bad attempt at practicality.

  8. It would be a good idea if they had something like that on the front and back of your pants. You could hold all sorts of things in it, not just a phone, but maybe a wallet and cash too.

  9. Wow. Wanting to store your phone in your armpit makes me think you've never been to a concert or a convention. Storing a phone in your cleavage is sweaty enough without jamming it into your 'pit.. From someone who spends too much time in costume and at conventions, there's no way I'd put my phone there, regardless of how much deodorant I wore.

  10. cool concept, but for those who want an alternative I have an answer. And no sweat to ruin your phone or cell emissions by chest. My patented PortaPocket can be worn in multiple places ON the body so hugely versatile & super comfy too. Streamlined & lightweight. Works on thigh, calf, ankle, arm or waist and under or over the clothing. It's detachable, interchangeable & easy to use. Choose your pocket size, attach to the adjustable band, wrap around your area of choice & off you go! Fits ID, cash, cards, keys, cell phones (incl. iPhone, Droid, Blackberry, etc), ipods, cameras, passports, lipstick, tampons, inhalers, insulin pumps, EpiPens, more. Perfect for working out, going out, travel & everyday. Sweat & moisture resistant. Sparkly or plain styles. AWESOME at concerts! Now you can lose the worry..not your stuff. See what I mean at http://www.portapocket.com

  11. 40G, seriously don't need any addional "padding" anywhere near the girls. Also don't want want a phone in my armpit. I guess its a good thing I like pants with pockets?