GoldieBlox Toy Company Airs ‘Girl Power’ Ad During Super Bowl [Video]


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GoldieBlox is a toy companyout to show the world that girls deserve more choices than dolls and princesses. “We believe that femininity is strong and girls will build the future literally.”

The company was started by Debbie Sterling, a Stanford-educated engineer who believed girls need more option than just an aisle or two of pink.

This ad — set to a parody of “Cum on Feel the Noize” by Quiet Riot (“Come on, bring the toys/Girls build like all the boys”) — premiered during the recent Super Bowl. GoldieBlox beat out 15,000 other competitors in a public vote in a contest held by Intuit, and the personal software company even footed the $4 million tab.

[GoldieBlox / Source: YouTube]





One Response to GoldieBlox Toy Company Airs ‘Girl Power’ Ad During Super Bowl [Video]

  1. To be pedantic, the Quiet Riot song was a cover. English glitter rock warriors Slade wrote and performed the original “Cum on Feel the Noise”. That said, this was a helluva ad.