A Magazine Is an iPad that Doesn’t Work [Video]


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It’s like giving a kid an abacus and telling her it’s really a calculator.

Technology codes our minds, changes our OS. Apple products have done this extensively. The video shows how magazines are now useless and impossible to understand, for digital natives. It shows real life clip of a 1-year old, growing among touch screens and print. And how the latter becomes irrelevant.

[ via Laughing Squid]





14 Responses to A Magazine Is an iPad that Doesn’t Work [Video]

  1. I've been seeing this going around and the statement the author of the video is making is just NOT true. This child is still developing fine motor skills. Books are not immediate intuitive. Apple hasn't programmed her mind, Apple just understands whats basically intuitive to us and built their products around that. For the child operating an iPad was natural compared to a book that is all. It has NOTHING to do with technology coding our brains.

  2. I don't necessarily agree with what the video is saying, but I will say this: I was dumbfounded when I saw how effortlessly my cousin's 1.5 y.o. daughter navigated her daddy's iPad. I saw her reach for it and was about to take it away from her, but before I could move she had already scrolled over and opened her Elmo game.
    Really intrigued to see how this generation grows up.

  3. I am SO tired of people who film in "portrait" instead of "landscape".

    Just stop it, you're ruining peoples necks!

    • My mom read me a chapter out of the Bible every night for some years when I was little…

      … As a result, I don't remember anything but the most obvious Bible tales, I have a near complete inability to visualize scenery as I read from a book, and I find absolutely no interest or entertainment in reading fiction books. I read instructions and digest facts and figures, associate ideas and solve problems faster than any of my friends or colleagues, articulate actual information and ideological relationships into written words very clearly and properly, and flow words onto the keyboard just about as fast as I think them up.

      Pretty sure the complete lack of reading-imagination is related to the fact that biblical stories are nearly impossible to relate to the real world without some serious pre-existing imagination, and as a result I became an expert at tuning-out written fiction. But the logical comprehension probably came from having nothing better to do for hours than sitting alone, thinking about how the world works. Maybe the world just needs more "time-outs" for their children. Who knows, but I really wish I could emulate the way I was brought up without some of the murky parts. We'd have a population of people that could actually think for themselves, for once!

      • See, I learned to read when I was little from my father reading Tolkien to my brother (who was old enough to understand), and looking at the words over his shoulder. An author that is arguably as difficult to understand and less intuitive in many ways, and yet I ended up a writer, a poet, and a complete bibliophile who cannot see words in terms of individual letters (a sort of ingrained speed reading technique). I also have the interesting 'problem' of being an auditory thinker, to the point of not only heaering my own voice inside my head, but often constructing detailed fantasies around a problem in order to work my way through them, often without realizing I do this. Do I attribute that to Tolkien? Not at all. Just as I'd hesitate to attribute a lack of an ability to connect visually with prose to the Bible. I know several of my friends who are now avid readers didn't have anypone read to them at all when they were little. Just like putting a young child into dance classes might help them become graceful, but you might, just as well, end up taking a child out because they dislike it and seem to have no sense of rhythm. As usual, I'd say it comes down to nature vs nurture and where that divide lies.

  4. yeah, a magazine may be an ipad that doesn't work, but that ipad is gonna be a magazine that doesn't work when the kid gets frustrated and throws it across the room. i am so tired of seeing adults let their way too young children play with these types of "toys". i would never let a kid play with something i spent over a hundred dollars on.

  5. I love when people cling on to old technology as it becomes irrelevant. You either grow with the times or get left behind. My grandfather thought Pink Floyd was crap. My father "doesn't get" computers. The next generation will "get it".

  6. In a few decades, iPads will be strange inert, useless artifacts, and yet many magazines and books will still be useful and accessible.

  7. "Steve Jobs has coded a part of her OS"

    Is there anything that Saint Jobs of Apple isn't credited with now? I'm so sick of this blind faith adoration. Steve Jobs did not invent the touch-screen interface.

    "Historians consider the first touch screen to be a capacitive touch screen invented by E.A. Johnson at the Royal Radar Establishment, Malvern, UK, around 1965 – 1967. The inventor published a full description of touch screen technology for air traffic control in an article published in 1968."

    Get real fanboys.