‘Borderlands’ Cell Shaded Jeans in Real Life

The visual style of the game Borderlands is unforgettable. From the cell shading to the wild, stylish color, the game just pops out at you. But have you ever wondered what a pair of pants from Borderlands would look like in real life? Artist Clémontine decided to make a pair in real life for her Etsy […]

How Do Jeans Get Blue? [Science Video]

Do you ever find yourself wondering why your jeans are blue? Are they sad? Are they attempting to match someone’s eyes? Like all good things, there is science and chemistry behind the whole thing that will have you looking at your jeans in a whole different light. Keep in mind, they will still be blue, […]



Levi Strauss hits the viral jackpot on YouTube

By Mark O’Neill Levi Strauss are celebrating getting onto YouTube’s coveted “most viewed” spot with their “back-flipping jeans” video clip. Since Monday, it has clocked up 1.4 million views and no doubt it isn’t doing any harm to the Levi Strauss sales targets either. The company insists that no trickery was performed. The people in the clip […]