Say what you want about Apple, they’re pretty good at marketing their stuff. They’ve had a pretty good recipe of clean white backgrounds to showcase the product being advertised and a carefully crafted voice-over making the features sound like conversation pieces. They kinda make the tech a talking piece – which isn’t an entirely bad thing for tech geeks, who just want to find acceptance when they talk about the features of a new gadget.
However, the new iPad mini ad, entitled “Piano”, takes a slightly altered approach – while the ‘just-the-product’ concept is still there, this one lacks a voice-over and is simply showing off the GarageBand piano.
And they’re playing ‘Heart and Soul’. Sure, it’s recognizable, a great song for piano beginners and one that most people who have ever felt the desire to play a piano can relate to. It’s also horrifically annoying as it’s a tune we’ve heard over…and over…and over.
What do you think? Is this an effective ad or is Apple’s marketing slipping?
[Via Mac Rumours]
https://youtu.be/M6hGjh9SJ_M?si=0eD0KXZHDjnaa5RQ From intricate communication dances to their uncanny ability to navigate vast distances with pinpoint…
Pee-Wee Herman meets Cyberpunk 2077? Yes, you read that right! He's a rebel and a…
Meet Tetris Solid, an insanely clever Lego Ideas submission by designer victorvey300. Imagine playing Tetris…
For today’s edition of “Deal of the Day,” here are some of the best deals…
What Hell is like for an audiophile who really likes his old vinyl records. Black…
From the visionary mind of Academy Award-winning filmmaker Ron Howard, "Jim Henson Idea Man" promises…