Here’s a dirty little secret: I thought Google Wave was going to be awesome. I admit this so that you can immediately discount everything I’m about to write if you like, but wait, hear me out!
If you haven’t been living under a rock for the past 48 hours or so then you’ve heard about Google’s new “Facebook killer.” Because despite Google’s serious attempts to not brand themselves that way (“It’s a project, not a product! We’re not competing with Facebook!”), media article after media article has been using a term that makes me think we’re not talking about social networking at all but instead the upcoming season of Dexter. So yes, everyone knows that it’s meant to compete with Facebook. Because Google would be stupid not to want to compete with Facebook, which is perhaps the number one source of valuable user data they’re not getting.
Of course, we have reason to be wary. Because Google Wave was impenetrable and Google Buzz made Facebook’s privacy woes look amateur. And there’s a lot working against them in terms of adoption, because so many people are so firmly ensconced in Facebook that they’d have to be dragged out kicking and screaming. Years ago I remember thinking that Facebook would have difficulty sucking the user base out of Friendster, but that was nowhere near the scale we’re talking about now – Facebook is pretty much taking over the world. And of course the thing about an online social network is, it only works if your “real” social network is there. Plus if everyone moves over from Facebook to Google Plus, just think about all those dead crops!
Still, I am optimistic that this thing could actually work. Here’s why:
So will Google Plus (and by the way, “Google+” is such an awful name for the purposes of writing, I can’t even express) be the “Facebook Killer”? Doubtful. But there might still be something there, and maybe I’m just too sunshine-and-unicorns, but I’m excited to find out.
Are you optimistic about Google+? And if it came down to it, what would it take to tear you away from Facebook?
Comic credit: http://xkcd.com/ / CC BY-NC 2.5
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