So remember the Verizon “there’s a map for that” commercial that first aired during Monday Night Football last month? It only took a few weeks for AT&T to take legal action, claiming that the ad was misleading to the point of deceptive trade practice.
Their complaint? Not that the spotty AT&T 3G coverage map (which featured a vast amount of white space compared to the map for Verizon) was inaccurate, but that it implied that there was no cellular coverage in those areas at all. In other words, it was an issue of perception rather than technicalities – and as we all know, the law loves technicalities, so it’s not surprising that an Atlanta federal judge has already denied AT&T’s request for an injunction that would yank the ads.
In the meantime, Verizon’s new ads are airing just in time for the holiday shopping season. It looks like poor iPhone has been shipped off to the Island of Misfit Toys, thanks to that spotty map.
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