CES Preview: LG Adds Built-in Netflix Streaming Capabilities to New HDTVs

By Will Sullivan
Contributing Writer, [GAS]

In the week(s) prior to CES every year, manufacturers often “pre-release” info to whet the appetites of journalists about to be bombarded by the cacophony and cognitive dissonance that truly is the lasting experience of the Consumer Electronics Show. Even though today—the day before the official start of this year’s CES—is the normal day for endless manufacturers’ unveilings of new products and lines, some co’s already have jumped the gun; so, we have to backtrack a little before giving the lowdown on today’s pre-show events..

LG announced a few days ago that its upcoming spring line of Plasmas and LCDs would include Netflix-streaming (“Watch Now”) capabilities, which currently requires a set-top box (such as Ryan’s Roku Christmas present!) or an HTPC (Home Theater PC) to accomplish. No word on models, availability, features (e.g. Netflix HD streaming) or pricing—but Engadget reports that the AP has estimated this will add $200-$300 to the price of sets…OUCH! See Ryan’s review of the Roku by hitting the link above: at 1/2 to 1/3 the price, what’s another tiny box in the ol’ entertainment center, eh?

[Via Engadget]