By Jimmy Rogers
Contributing Writer, [GAS]
Imagine, if you will, a possible “future IKEA.” In any section of the store that includes electronics, there will be a bin full of solar cells. A lamp could be charged up during the day by a panel with suction cups for a window. They could even sell home kits for roof-mounting solar cells to offset some of your normal electricity needs.
Returning from our wild fantasy, and remembering that that’s what it is, a wild fantasy, let’s look at the real picture. While IKEA may be the big, friendly, DIY store, it will only do things that turn a profit. That’s the point of GreenTech, which was founded at the end of last year. Its mission is to invest in 10 start-ups working on new green technologies and business strategies. Hopefully that investment will turn into IKEA controlled innovations, which will, in turn, make their way into your modern, utilitarian living room.
[Via Inhabitat] [Images via IKEA]
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