By Mark O’Neill
Levi Strauss are celebrating getting onto YouTube’s coveted “most viewed” spot with their “back-flipping jeans” video clip. Since Monday, it has clocked up 1.4 million views and no doubt it isn’t doing any harm to the Levi Strauss sales targets either.
The company insists that no trickery was performed. The people in the clip are all professionals. They wore silk boxers and the jeans are starched. However, as a man, I still instinctively clamped my legs together and winced! I dare you not to do the same!
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