Google Must Divulge Video Viewing Habits Of Every YouTube User, Says US Court

This is potentially huge. Viacom, which owns MTV and Paramount Pictures, has been involved in a legal battle with YouTube (and now Google) over what Viacom alleges is massive copyright infringement of their property. Viacom claims to have identified 160,000 unauthorised clips of its programmes. Now, a US court has told Google that it must […]

Levi Strauss hits the viral jackpot on YouTube

By Mark O’Neill Levi Strauss are celebrating getting onto YouTube’s coveted “most viewed” spot with their “back-flipping jeans” video clip. Since Monday, it has clocked up 1.4 million views and no doubt it isn’t doing any harm to the Levi Strauss sales targets either. The company insists that no trickery was performed. The people in the clip […]