Levi Strauss hits the viral jackpot on YouTube

By Mark O’Neill Levi Strauss are celebrating getting onto YouTube’s coveted “most viewed” spot with their “back-flipping jeans” video clip.┬áSince Monday, it has clocked up 1.4 million views and no doubt it isn’t doing any harm to the Levi Strauss sales targets either. The company insists that no trickery was performed.┬áThe people in the clip […]