iPod Shuffle: the tiny device with the huge profits

BusinessWeek is reporting that Apple’s Shuffle 3G – retail price $79.99 – is made up of parts costing just $21.77. Those costs, which include the headphones and packaging, represent just 28% of the retail price, meaning the tiny device likely has a huge profit margin. To put things into context, the components of the first […]


Next-gen iPhone rumors include FM broadcasting and video editing

If the gossip-mill is true, the next incarnation of the iPhone and iPod touch will see the devices add “car stereo” and “moviemaker” to their repertoires. We reported recently that new generation models of both devices look to be in the works given the version numbers referenced in the newest edition of the iPhone operating […]

Microsoft includes Apple stores in TV ad

Microsoft’s latest TV commercials take a stark step forward for the firm: it flat out acknowledges Apple. In the past, Microsoft advertising had always focused entirely on its own products, unlike Apple which runs the direct comparison tactics of ‘PC vs Mac’. Even when Microsoft threw in a not-so-subtle reference in its ‘I’m a PC’ […]

Oregon Trail Makes the Long, Arduous Journey to iPhone

By Casey Lynn Contributing Writer, [GAS] My iPhone says I’ve died of dysentery. Though somehow, the fact that it comes from a cute little cartoon makes the blow a little easier to take than back in a computer lab twenty years ago with the green-and-black pixels of the original Oregon Trail. Last week, Oregon Trail […]