Cowabunga, dudes! If you grew up in the ’80s or ’90s, chances are your childhood was stuffed with pizza, and you might have four green sewer-dwelling ninjas to thank for that.

In this totally tubular video, The Weird History Food channel takes a look at how the Teenage Mutant Ninja Turtles didn’t just fight the Foot Clan, they also supercharged America’s obsession with pizza, helping fuel the pizza delivery boom that turned Pizza Hut into a pop culture juggernaut. From action figures and cartoons to an actual rock concert tour sponsored by Pizza Hut (complete with studded vests and turtle tunes like “Pizza Power”), the Turtles’ appetite for pizza was nothing short of contagious.

Want to see how green crimefighters with three fingers each turned pepperoni into a lifestyle and gave Pizza Hut a second wind? Watch below!