Peep This Hilarious and Greatly Misleading ‘Everquest’ Ad from 2001


This might be the best/worst usage of a stock photo I have ever seen. This is how I imagine this pitch went down:

Game Publisher: So our game is an MMORPG that takes place in a fantastical land, not wholly unlike Dungeons and Dragons, and even on a similar scale!

Ad Execs: How about a stock photo we can buy real cheap of some pretty girls at a bar, drinking and talking?

Game Publisher: That has LITERALLY nothing to do with our game at all, and doesn’t even target our demographic.

Ad Agency: Great, then we all agree, it’s a go!

Game Publisher: Um….okay?

And the result is what you see above. Stuff like this makes all our lives better… or worse, depending on your perspective.