General Mills Unveils New “Mischievous” Loki Charms Cereal

Loki Charms Cereal

Lucky Charms cereal has seen the birth and death of several decades since its introduction in 1964, but one thing remained the same since its creation: The Cereals mascot, Lucky the Leprechaun. Now, thanks to everyone’s favorite god of mischief, the cereal has been rebranded for the launch of Disney Plus’ LOKI series.

Interested in getting a box of Loki Charms? On June 9th, 2021 at 11 a.m. EST, be sure to head over to for a chance to get one of 3500 boxes, which will be priced at $8 each, shipping included. Want to get one earlier? The first 1000 people who can crack the encryption code left on the website will get access earlier! Apparently, hints about how to crack the code are sprinkled through the various trailers released for the show!

Loki Charms Encryption

Good luck!


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