From Ryan George / Screen Rant:
Transformers has been a super huge brand for decades and always a popular product on toy shelves everywhere. The idea of having Michael Bay make a feature-length commercial for them filled with cool cars, military stuff, pretty girls and explosions seemed like a no-brainer! And a no-brainer it definitely was.
Transformers does raise some questions though. Like what are the odds that Sam Witwicky would be car-shopping on the very same day a shapeshifting car robot was looking for him? Why did that robot attack the soldiers a second time if they didn’t have any data? Why is Mikaela eating at Burger King? Why does Megatron have the random ability of etching coordinates into tiny pieces of glass? How is Megatron speaking English? Why did the soldiers think it would be a good idea to go hide the Allspark in a densely-populated city?
To answer all these questions and more, step inside the Pitch Meeting that led to Transformers! It’ll be super easy, barely an inconvenience.