Will Ferrell-as-Ron Burgundy appears in not one, not two, but SIX new commercials for the 2014 Dodge Durango.

The spots are humorous, no doubt, but I have mixed feelings: It’s a clever campaign, and selling American cars on TV for money is something the character of Ron Burgundy would totally do, but at the same time, the movie stands — and sells — itself on its own merits. Have these ads crossed into “sellout” territory?

What do you think??

[via Cinema Blend]