New Norton Ad Campaign Features The Hoff and Dolph Lundgren

I haven’t used Norton security products for home use in years (Anyone here knows if they improved recently?), but even though if I’m not a big fan, I have to admit that the company’s last marketing campaign made me crack a smile. This week, following the same formula as their previous ads, Symantec released 2 new commercials, one featuring David Hasslehoff, and the other one, Dolph Lundgren. Enjoy!

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8 Responses to New Norton Ad Campaign Features The Hoff and Dolph Lundgren

  1. Everyone knows that the building they are in is not CGI, right? It is a blimp hanger in California and is available for parties, indoor soccer matches and move shoots.

  2. These products absolutely have gotten better since 2008. They are a complete reinvention of the old Norton bloat-ware and in my opinion are way less resource-intensive than comparable products today. In fact, Norton Internet Security and Norton 360 are consistently ranked #1 or 2 in industry reviews.

  3. These products absolutely have gotten better since 2008. They are a complete reinvention of the old Norton bloat-ware and in my opinion are way less resource-intensive than comparable products today. In fact, Norton Internet Security and Norton 360 are consistently ranked #1 or 2 in industry reviews.

    • Hello Anonymous.

      Well, I heard the same thing all around the place… seriously. But you know what I find really REALLY SAD?

      That someone from Symantec would come here astroturfing the post as an anonymous user.

      Ever heard of IP Lookup?

      Your IP >>>> OrgName: Symantec Corporation

      Sad and pathetic.

  4. And while this ad campaign is kinda cool, Snoop Dogg recently teamed up with them to give away a bloatware stuffed Toshiba laptop to a rap video contest winner. The videos were uploaded were awful, the website had several major security flaws, and the whole campaign, featuring a teamup with a known criminal and heavy drug smoker doesn't do much for Symantec's image.

  5. More importantly, isn't the transformation sound effect (used when the fan turns into a pretzel) from the Dungeon & Dragons cartoon show. I think it was used in He-Man too when they stepped through a portal.I'd love it as my text alert :)

  6. I've been an IT professional for 15 years, and I remember using Norton products before they became bloated, and especially during. At that time, the consumer version of Norton AV would slow down any computer significantly, and computers that were dated became completely unusable.

    Symantec Corporate AV was a little better, but I had to remove most of the advanced features from the legacy computers.

    Today, the Symantec Endpoint Protection is superior, but still a little buggy in my opinion, and it still puts too high a load on older computers. However, the modern Norton Internet Security 2010 (now 2011 I think) is vastly superior to what it used to be. It runs very nicely, and does fairly well on older machines.

    The one really stupid thing Norton did is they kept the Norton name. Everyone remembers Norton as a bloated piece of software, and they don't care to give the new Norton a chance. I don't blame them. Kaspersky Internet Security 2010 is just as good according to AV Comparatives, so I recommend both to my customers.