iPhone System Headed to New Devices

Apple is reportedly planning to expand use of its iPhone operating system to new devices following the creation of the iPad. This could include a more intuitive system for Apple TV.

The news comes from a job posting by Apple for a rather cutely name position of “Engineering Manager (Platform Bring-Up)”, with the mention: “focused on bring-up of iPhone OS on new platforms.”

That strategy certainly seems to make sense if, as looks likely, the iPad works well. (That’s in terms of how easy and reliable it is to use, not whether it has any real purpose or market.) If that’s the case, it would back Apple’s belief that it makes more sense to scale up the iPhone system than to scale down the desktop and notebook friendly OS X.

The success of the iPhone system is based on its appeal to both consumers and Apple itself. To the user, there’s no denying it generally runs very smoothly and intuitively, giving a feeling of control. To Apple it has the major advantage that the firm itself can control the process by which new applications are added to devices.

Speculation following the job posting is largely centered on bringing the iPhone system to Apple TV, the firm’s media streaming device which links in with iTunes. Running the iPhone system would mean it was much easier for developers to produce applications designed for running on a big screen, particularly those which rely on an internet connection. (Come on, we’ve got to have a Twitter feed sidebar running over live television.)

It’s also reported that Apple is planning to use the A4 chip system from the iPad in other devices. That would be particularly useful in Apple TV where it should be able to cope with streaming high-definition footage.

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4 Responses to iPhone System Headed to New Devices

  1. I can’t see this working for Apple TV:

    The iPhone OS, by design, is a touchscreen OS. TVs will always rely on remote control navigation. No-one wants to sit right on top of their HD screen, touching it all the time, just to play a game, or change music.

    From this, there’s two options, both of which have huge gaping flaws:

    1) Strip down the iPhone OS so basic navigation of the menu is done by remote control, and then don’t allow consumers to download apps that rely on touchscreens, or allow the download so the user can upload to their iPad/iPod/iPhone but then block it on Apple TV. This is effectively barring most apps from the store, since most don’t rely on simple button navigation.

    2) Release a new Apple Remote, which is essentially a trackpad. But then that huge problem is that you aren’t touching what you are seeing, and even if they plan to fly distracting crossfires or circles over the screen to correlate with where your fingers are on the remote, it’s still too disconnected and unusable as a real touch screen alternative.

    2.1) The further option within this is to release a stripped down iPod Touch as an Apple Remote, which does not work on it’s own, but displays what’s playing on the Apple TV on the remote itself. But then the obvious question is: Why not just get an iPod Touch because you can take it with you anywhere, and you’d mainly be looking at THAT and not the TV when you’re doing anything but tv/films/audio.

  2. I can't see this working for Apple TV:

    The iPhone OS, by design, is a touchscreen OS. TVs will always rely on remote control navigation. No-one wants to sit right on top of their HD screen, touching it all the time, just to play a game, or change music.

    From this, there's two options, both of which have huge gaping flaws:

    1) Strip down the iPhone OS so basic navigation of the menu is done by remote control, and then don't allow consumers to download apps that rely on touchscreens, or allow the download so the user can upload to their iPad/iPod/iPhone but then block it on Apple TV. This is effectively barring most apps from the store, since most don't rely on simple button navigation.

    2) Release a new Apple Remote, which is essentially a trackpad. But then that huge problem is that you aren't touching what you are seeing, and even if they plan to fly distracting crossfires or circles over the screen to correlate with where your fingers are on the remote, it's still too disconnected and unusable as a real touch screen alternative.

    2.1) The further option within this is to release a stripped down iPod Touch as an Apple Remote, which does not work on it's own, but displays what's playing on the Apple TV on the remote itself. But then the obvious question is: Why not just get an iPod Touch because you can take it with you anywhere, and you'd mainly be looking at THAT and not the TV when you're doing anything but tv/films/audio.

  3. Hillarious – any developer worth their salt – who knows ANYTHING about the industry has realized that Apple has turned into the microsoft – their decision to block flash is a disgrace of the highest order. It is fascinating to think that flash is going to be available on almost every device as of this year – including TV, DVD, smart phones the works – the only place you are not going to find it is your ironing board, that old radio in the shed – and your iphone – cool. Flash is the only product that is capable of handling all the technology , is open source, can cross the boundaries between touch, gesture, motion tracking, proximity detection, light detection, embedded navigation, remote control and even Wii for navigation – or you can listen to the radio while you do your ironing and watch tv on an HTML5 page – so long as its one of the 2% of websites which offer it. LMAO! Apple – rotten to the core.

  4. Hillarious – any developer worth their salt – who knows ANYTHING about the industry has realized that Apple has turned into the microsoft – their decision to block flash is a disgrace of the highest order. It is fascinating to think that flash is going to be available on almost every device as of this year – including TV, DVD, smart phones the works – the only place you are not going to find it is your ironing board, that old radio in the shed – and your iphone – cool. Flash is the only product that is capable of handling all the technology , is open source, can cross the boundaries between touch, gesture, motion tracking, proximity detection, light detection, embedded navigation, remote control and even Wii for navigation – or you can listen to the radio while you do your ironing and watch tv on an HTML5 page – so long as its one of the 2% of websites which offer it. LMAO! Apple – rotten to the core.

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