Macworld, one of the biggest expositions dedicated to Apple’s products has started this morning in San Francisco, California – and for the first time, Apple Inc. won’t be showing up. The Cupertino-based giant had announced last year that their participation to the event was not necessary anymore, as consumers didn’t really need to attend to a show to be aware of the latest developments in the company. With the ever-increasing number of Apple stores all around the world, attendance to Macworld really has became irrelevant for Apple.

But even without Steve Jobs, the event will attract approximately 30,000 attendees, and more than 250 other corporations will be there to present their products.

For those of you interested in going to the show, Macworld 2010 will be ending next Saturday.