Toshiba’s Amazing Space Chair Project

To promote its new line of LCD TVs featuring LED backlighting and local dimming, Toshiba has used an helium balloon to take an ultra-lightweight chair to the edge of space, filming the process using the company’s IK-HR1S 1080i camera. One of the most memorable ad I’ve seen in a long time! Enjoy!

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4 Responses to Toshiba’s Amazing Space Chair Project

  1. Very cool execution!

    I did some digging around and apparently the ad is supposed to demonstrate how Toshiba technology can take something ordinary and make it extraordinary.

    The campaign was created by Grey London for the REGZA SV LCD TV Series in 2009, Toshiba’s first model to include an LED backlight with local dimming, which they claim will “redefine the armchair viewing experience”.

    I'd love to read the brief for this project! I've posted lots of facts about the shoot here, if you're so inclined: http://bit.ly/2LrQH7

    Cheers,

    Jackie

  2. Very cool execution!

    I did some digging around and apparently the ad is supposed to demonstrate how Toshiba technology can take something ordinary and make it extraordinary.

    The campaign was created by Grey London for the REGZA SV LCD TV Series in 2009, Toshiba’s first model to include an LED backlight with local dimming, which they claim will “redefine the armchair viewing experience”.

    I'd love to read the brief for this project! I've posted lots of facts about the shoot here, if you're so inclined: http://bit.ly/2LrQH7

    Cheers,

    Jackie