New Verizon Scifi-ish Ad Promotes Motorola’s DROID

To promote their upcoming Android-running DROID, Verizon has released a really cool commercial announcing the official launch date of the smartphone. Check it out:

Here’s what Engadget had to say about the DROID:

Keyboard aside, the DROID is very much the ultimate phone for phone geeks. It’s not “friendly” in the way that the iPhone is immediately intuitive and welcoming, but that’s not what it’s trying to be — at all. It’s like a muscle car and a Mercedes: most people are going to take the Benz, but the people who know they want a ’69 Boss 429 aren’t going to settle for anything less. The Droid is big, heavy, and intimidating, and if you take the time to learn Android’s quirks and how to use it, it’ll do everything you could ever want — but at the price of some refinement and style.

I don’t think I’m alone in thinking this — Verizon seems to know it too. Why else would the DROID Does ad focus so heavily on things that are only important to geeks, like open development and customization, and then end with what appears to be a Transformer attacking the Matrix? Hell, every single notification on an out-of-the-box Droid is accompanied by a robot voice intoning DROIIIIID, a sound that appeals only to the nerdiest of the nerds.

[Via Engadget]

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6 Responses to New Verizon Scifi-ish Ad Promotes Motorola’s DROID

  1. Ok, it’s cool and all, but these ads irritate me.

    When an advert is just flashy and has little relevance to the product, it’s the definition of form over function. Which damages the product as it’s not boasting about the product at all, just the ad writers’ ideas about what’s cool.

    Imagine watching an advert set in a lush green field. Sheep are roaming about. One of them suddenly starts going a bit spazzo and runs about, trying to make a break for the gate. ramming itself into the gate until it opens and then the whole herd stampedes out of the gate. “Be free” is the slogan.

    I just made that up myself, and it’d definitely look cool. But it could advertise ANYTHING so long as they put the product at the end of it. This isn’t a good advert, BECAUSE it could be advertising anything. An advert, by definition, is meant to advertise a product.

    This ad is even worse, because not only is it so interchangable with any product coming out right now, but it doesn’t even show what the product is. People are gonna be looking out for some cool sci-fi film if they saw this on television or, especially, in the cinema.

    It sucks from an advertising standpoint.

    Apple might get some stick, but they’ve promoted their products flawlessly in the past five or so years. Each ad is highlighting the great things about the product, rather than randomly some stuff that just looks cool.

  2. Ok, it's cool and all, but these ads irritate me.

    When an advert is just flashy and has little relevance to the product, it's the definition of form over function. Which damages the product as it's not boasting about the product at all, just the ad writers' ideas about what's cool.

    Imagine watching an advert set in a lush green field. Sheep are roaming about. One of them suddenly starts going a bit spazzo and runs about, trying to make a break for the gate. ramming itself into the gate until it opens and then the whole herd stampedes out of the gate. "Be free" is the slogan.

    I just made that up myself, and it'd definitely look cool. But it could advertise ANYTHING so long as they put the product at the end of it. This isn't a good advert, BECAUSE it could be advertising anything. An advert, by definition, is meant to advertise a product.

    This ad is even worse, because not only is it so interchangable with any product coming out right now, but it doesn't even show what the product is. People are gonna be looking out for some cool sci-fi film if they saw this on television or, especially, in the cinema.

    It sucks from an advertising standpoint.

    Apple might get some stick, but they've promoted their products flawlessly in the past five or so years. Each ad is highlighting the great things about the product, rather than randomly some stuff that just looks cool.

    • Absolutely nothing… we just thought the ad was cool, and the phone is actually very promising… for geeks anyways :)

    • Absolutely nothing… we just thought the ad was cool, and the phone is actually very promising… for geeks anyways :)

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