EA Incites “Acts of Lust” #EAFail

acts of lust

Some are wondering if a contest that EA ran promoting their new game Dante’s Inferno during Comic Con went too far in supposedly encouraging attendees to “harass a booth babe” in order to win. The contest asked attendees to “commit acts of lust” and provide photographic evidence on Twitter. So was this just a way of capitalizing on the common practice of taking photographs with girls in costumes or an incitement to sexual harassment? Depends on who you ask. Here’s an interesting response from an actual “booth babe.”

EA has already apologized, explaining that “commit acts of lust” actually means “take photographs of” and that “night of lust” doesn’t translate quite to what it sounds like either.

Still, whether you think it was just a misunderstanding or are joining the outcry against EA, there is one obvious side note to the whole thing: Another case of completely ignoring the female gamer demographic. Though you could also say that the entire “booth babe” culture does the same thing.  If they weren’t drawing crowds, they wouldn’t be there, right?

Oh, and of course, like any controversy that hits Twitterverse, this already has its own title: EAFail.

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6 Responses to EA Incites “Acts of Lust” #EAFail

  1. Female gamer? Isn't that just a myth and/or urban legend? ;-)

    All kidding aside, nothing in the rules said that it was just open to men. Women can participate too if they get photos with Booth Babes or guys. And if any gamer girl is looking for someone to participate in the night of sin, please let me know…I don't even mind photos or video of the deed :-)

    Granted, the prize is more geared to the male gamers, but guarantee there are some women who would enjoy it. At least that is what pron has taught me. lol

  2. Female gamer? Isn’t that just a myth and/or urban legend? ;-)

    All kidding aside, nothing in the rules said that it was just open to men. Women can participate too if they get photos with Booth Babes or guys. And if any gamer girl is looking for someone to participate in the night of sin, please let me know…I don’t even mind photos or video of the deed :-)

    Granted, the prize is more geared to the male gamers, but guarantee there are some women who would enjoy it. At least that is what pron has taught me. lol

  3. Sad to say it but there is something to be said for hitting your target audience.

    The number of female gamers is significantly lower and of those the ones who would be exposed to this ad are even slimmer odds.

    That being said, All of my female gamer friends recognize and accept that they are playing men's games. They like it anyway.

    PS. I found mine and married her, Good luck to the rest of you guys.

  4. Sad to say it but there is something to be said for hitting your target audience.

    The number of female gamers is significantly lower and of those the ones who would be exposed to this ad are even slimmer odds.

    That being said, All of my female gamer friends recognize and accept that they are playing men’s games. They like it anyway.

    PS. I found mine and married her, Good luck to the rest of you guys.

  5. "acts of lust" was supposed to mean, "take photos of"? Come on! If that's what you meant to say, what's wrong with actually SAYING THAT?

    EA's ad was disgusting, and degrading towards women.

  6. “acts of lust” was supposed to mean, “take photos of”? Come on! If that’s what you meant to say, what’s wrong with actually SAYING THAT?

    EA’s ad was disgusting, and degrading towards women.

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