You know what's interesting is that this is actually a very BAD thing for Google. They could lose their trademark due to genericide. (Poor Xerox has been waging a war against this for years. They even took out ads once – "Please do not use 'xerox' as a verb!")
They have been saying for years that what will kill google is the fact people will start to use it as a verb, like hoover. "I need to hoover the house", but i aint use a hoover hoover!
WTH is a hoover?