Whether long- or short-term follower, you likely know by now that we wear many hats here at [Geeks are Sexy], and running this place is pretty expensive. We help many people earn a living online, and we can do that by selling advertising space on the site. Now don’t get me wrong, I’m not writing this post to ask anything from you guys, but more to express my frustration at a decision from Adify, an ad network management platform.
You see, one of the current benefits of the Adify system is that various ad networks can use the company’s ad-serving platform to provide advertisements to member sites. [Geeks are Sexy] is currently part of five different networks, all managed via a single dashboard. These networks compete automatically against each other for our empty ad inventory, and the system takes many factors into consideration before serving an ad, making sure that this ad will be the highest-paying one picked out of all the different networks we’re part of.
But starting June 25th, Adify has decided to stop allowing publishers to manage their network memberships through one account and one ad script. This means that we will now have to create one additional account for each network we’re part of, and if we want to serve ads from each network we will have to:
1. Create new advertisement areas to accommodate each network we’re part of.
Now that’s out of the question. In my opinion, this site already has too many ad spots on it, and we’re certainly NOT going to add other ones.
2. Rotate ads from all networks using a third-party ad server.
Ok, this may sound like a good idea at first, but doing so will transform something that is currently extremely easy to do into a real management nightmare and won’t prioritize ad serving by considering the best factors, effectively cutting our earning by a sizable amount.
By doing this, Adify has shown that they do not understand that their unique management platform is what makes them so attractive to small/medium publishers like [GaS]. The company claims that this change will make their service faster and more scalable, but I don’t think they’ve polled publishers about this before making their move. My guess is, in the following months, if they decide to stick with their decision, many publishers will be moving away from their ad-serving platform in the search of a network that can fill their entire inventory.
Are YOU an Adify publisher? How will this decision affect you?
Related posts on other blogs: Adify Ad Networks Commits Online Suicide