Microsoft commercial concedes Macs are sexy

Microsoft has launched another commercial attacking Apple products – and this time it’s gone straight for the jugular.

Last week’s initial ad featured a shopper who said they couldn’t find a Mac to meet their budget and mocked the cool image the firm has among shoppers.

The follow-up is even more to the point. This time the shopper, Giampolo, looks at a Mac and exclaims “This is so sexy!” But having already established he is “tech-savvy” and wants to customize his machine, he concludes “Macs to me are all about aesthetics more than they are the computing power. I don’t want to pay for the brand, I want to pay for the computer.” Here is the ad:

As with the first ad, the shopper winds up buying an HP laptop which he says fits the brief; the concept of the ads is that if a shopper finds any brand of computer which does so within budget, Microsoft picks up the tab.

Several Apple supporters have already taken issue with the claims, arguing that the machine Giampolo chose has a pretty ropey battery life and is very bulky given he was looking for portability.

It’s also intriguing that a shopper who touts themselves as tech-savvy appears not to have investigated the possibility of getting a Linux-based laptop, which would free up some cash to upgrade the hardware. Then again, that may not be the easiest task for someone looking in mainstream stores.

While Microsoft execs have attacked Apple as favoring style over substance before, it’s rare that their marketing would flat out acknowledge a strength of a rival – the eyecatching design of a MacBook – even if it then attacks the product’s other characteristics.

But the big problem with the ads are that, no matter how genuine the exercise may have been, many viewers will assume there is some manipulation involved. Indeed, even if one of the independent shoppers had wound up choosing a Mac, is there really any prospect of their experience making the airwaves?

Advertisements
Advertisement




16 Responses to Microsoft commercial concedes Macs are sexy

  1. We're supposed to believe that a supposedly tech savy guy with a $1500 budget paid for by Microsoft, buys a $1100 HP? I'd blow the whole budget and go with something more reliable. It's pretty obviously a scripted, or semi scripted ad. As a PC user, I'll be the first to admit that Mac ads are much sexier and more interesting to watch. This one definitely comes up a bit short.

    • PS: Aren't you afraid of the firestorm you stirred up the last time you posted one of these commercials? :)

      • Not really :) Last time, we were among the 1st to post about the commercial, and the article got some press… now, we're a bit too late for that :)

  2. We’re supposed to believe that a supposedly tech savy guy with a $1500 budget paid for by Microsoft, buys a $1100 HP? I’d blow the whole budget and go with something more reliable. It’s pretty obviously a scripted, or semi scripted ad. As a PC user, I’ll be the first to admit that Mac ads are much sexier and more interesting to watch. This one definitely comes up a bit short.

    • PS: Aren’t you afraid of the firestorm you stirred up the last time you posted one of these commercials? :)

      • Not really :) Last time, we were among the 1st to post about the commercial, and the article got some press… now, we’re a bit too late for that :)

  3. Maybe I could give Mac a chance, but really, I cant afford it. maybe I could with one of the mac clones…

  4. Maybe I could give Mac a chance, but really, I cant afford it. maybe I could with one of the mac clones…

  5. In countries like Argentina (where I presently live) the choice is a lot easier. Prices are as follow:

    MacBook Pro 15.4" LED 2.53 GHz Core 2 Duo Intel. 15". 4 GB RAM. Hard 320 GB. NVIDIA GeForce 9400M + 9600M GT 512MB=

    $ 14285 (Argentinean pesos. Cash. This translates to: 3900USD)

    $ 15427 (Paying with Visa in 6 payments: 4170USD)

    TOSHIBA A305-SP6803

    CORE 2 DUO T5750

    3072 MB RAM

    15.4"

    Hard 400 GB

    Fingerprint reader, harman kardon audio.

    $6599 Pesos. (1780USD)

    I know that on this case the macbook is better. More powerfull. Buy just to give you a quick guide. HP's are even cheaper.

  6. In countries like Argentina (where I presently live) the choice is a lot easier. Prices are as follow:

    MacBook Pro 15.4″ LED 2.53 GHz Core 2 Duo Intel. 15″. 4 GB RAM. Hard 320 GB. NVIDIA GeForce 9400M + 9600M GT 512MB=
    $ 14285 (Argentinean pesos. Cash. This translates to: 3900USD)
    $ 15427 (Paying with Visa in 6 payments: 4170USD)

    TOSHIBA A305-SP6803
    CORE 2 DUO T5750
    3072 MB RAM
    15.4″
    Hard 400 GB
    Fingerprint reader, harman kardon audio.
    $6599 Pesos. (1780USD)

    I know that on this case the macbook is better. More powerfull. Buy just to give you a quick guide. HP’s are even cheaper.

  7. Battery life -> He could have purchased a few extra batteries for his hp and still ended up cheaper than the macbook.

    bulky -> Looks like he chose an HDX, which has a larger screen and thereby will always be more bulky.

    Yes the video is trolling but the response from the fanboys is what MS want – it exposes their belligerence.

  8. Battery life -> He could have purchased a few extra batteries for his hp and still ended up cheaper than the macbook.

    bulky -> Looks like he chose an HDX, which has a larger screen and thereby will always be more bulky.

    Yes the video is trolling but the response from the fanboys is what MS want – it exposes their belligerence.

    • Why not? My laptop runs Ubuntu and has everything I need to run this blog, write documents and surf the web. It's fast, it's free, and it's easy to use.

    • Why not? My laptop runs Ubuntu and has everything I need to run this blog, write documents and surf the web. It’s fast, it’s free, and it’s easy to use.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.