Web inventor says no to online tracking

By Mark O’Neill

In an interview with the BBC, the man who invented the Web says that more needs to be done to stop people and their surfing habits being tracked on the internet.

Sir Tim Berners-Lee spoke out after a company called Phorm announced plans to track web activity to create personalised adverts.

“I want to know if I look up a whole lot of books about some form of cancer that that’s not going to get to my insurance company and I’m going to find my insurance premium is going to go up by 5% because they’ve figured I’m looking at those books,” he said.

Click here to read the full BBC interview