UK iTunes rival to provoke a “price war”?

By Mark O’Neill

As Yoda would probably say in a situation like this “begun the price wars have”. has launched a music download service in the UK which will undercut iTunes prices.

Not only will the music be cheaper but it will also be DRM free – meaning you would be able to play the music anywhere – on a MP3 player, on the computer or, ironically, on an iPod.

Songs from will be 65 pence each ($1.27) compared to iTunes which charges 79 pence per track ($1.55).   So far, they have signed a contract with EMI (which guarantees they can offer around one million songs to their customers) but as yet, none of the other major music labels have signed up.

But’s slight price advantage won’t last for long.   iTunes apparently plans to reduce their prices soon to nearly the same as   Will the latter proceed to lower their prices again?   Will iTunes then follow suit?   It’ll be interesting to find out.

All in all, this is all excellent news as every big company needs at least one serious rival to keep them on their toes.  Industry analysts are predicting the beginning of a price war in the music download business which can only be a good thing for the customer.

How long lasts however is another matter.    Do they have what it takes to persuade people that iTunes is not the be-all and end-all when it comes to music buying?    Or are people too intensely committed to their iPod’s?   I know I am.

One Response to UK iTunes rival to provoke a “price war”?

  1. And no DRM = Linux compatible! That's actually how this was posted on ubuntuforums, "Linux friendly music store arrives."

    Based on those prices, it looks like iTunes is really expensive in the UK. It's only 99 cents in the US for a song.

    I might like to support those who work well with Linux, but I can't stand the idea of buying anything and not having a hardcopy. I like CDs and records. I can rip them, but if my hard drive dies, I don't have to rebuy everything. Besides, I have a nice new Linux-compatible, Ogg-Vorbis-compatible Cowon iAudio 7. I don't even need mp3 codecs anymore :) And so, I don't have mp3 codecs installed. Screw patent-encumbered crap!

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