The New York Times announced that starting today, most of their site is available for free. It’s about time! I remember cursing on quite a few occasions when attempting to access an interesting article, and was denied access because I wasn’t a subscriber. That used to piss me pretty bad.
Frankly, I would never pay to read an online publication, especially when thousands of other sources offer content for free. I know the site will be advertisement supported; but if good content is offered, I couldn’t care less.
The trademark orange “T’s” marking premium articles will begin disappearing Tuesday night, said the Web site’s Vice President and General Manager Vivian Schiller.
The move is an acknowledgment by The Times that making Web site visitors pay for content would not bring in as much money as making it available for free and supporting it with advertising.
“We now believe by opening up all our content and unleashing what will be millions and millions of new documents, combined with phenomenal growth, that that will create a revenue stream that will more than exceed the subscription revenue,” Schiller said.