By Brett Williams
Contributing writer, [GAS]
For at least a year now, I’ve been thinking that Google is getting awfully bloated. With its rampant acquisition spree of companies, creating market consolidation, its behemoth status has been confirmed as absolute. Last week, the Economist published an article titled: “Who’s Afraid Of Google?” and I for one am very happy that a mainstream publication has decided to take this story and run with it, because I am very afraid of Google.
A couple of weeks ago I read that Google was going to cease and desist with PageRank value. I don’t believe that I’m the only one who saw through this. Google is upset that its creation of PageRank has enabled many individuals to develop valuable Internet real estate, value that Google does not receive anything directly for. So, like a spoiled child, it wants to take its toy out of the sandbox.
So what does this mean to us, the loyal and devoted? It means that if we are not to be hypocrites, we must, like we have done with Microsoft, label Google as ‘evil.’ I put quotation marks around ‘evil’ for the purpose of designating it a colloquialism that has been adopted in our modern Internet language to mean something that threatens the original and much tested origins of the Internet – decentralization.
Why am I afraid of Google? I’m afraid because up until now there has been little to no discussion about its predatory and consolidator nature. For the most part the traditional press and the blogosphere has left Google alone, seeing it as a white knight amongst an army of dark armored opponents. That is the farthest thing from the truth. In all of recorded history, I cannot think of one instance where a government body or business organization has accumulated power and continued to be open and honest to the people. What makes Google different?
I know I’m not the only one who is feeling this, but I’m curious to hear the arguments as to why Google should not be lumped together with Microsoft.
The Economist article can be found right here.