Cupertino’s latest announcement should, without any doubt, make quite a few future iPhone owners grimace in frustration.
According to a memo recently released on Apple’s Web site, consumers planning to get their hands on an iPhone when they come out in June will need to open an iTunes account before they can start using the device.
With this announcement, the firm encourages future clients to be pro-active and to register on the iTunes Web site as soon as possible, just so they can save time later. In my opinion, this requirement is yet another clever move from Apple to sneakily acquire an additional share of the online music/movie market at the expense of unsuspecting users. But let’s face it: Apple, as a corporation, exists to make money. So can we really blame them for turning a buck any way they can?
If everything goes as planned, the iPhone will be available for sale in the United States on June 29 and in Europe on the fourth quarter of the year. Apple plans to sell 10 million iPhones in 2008, capturing approximately 1 percent of the cell phone market.