Just imagine yourself going to the grocery store one day, and while picking up a certain kind of cookie package, the product would start talking to you, trying to sell you the idea that these particular kinds of cookies are the best ones you will ever taste. How would you react?
Something like this could become quite common in the next decade.
Swedish researchers have recently invented an electronic paper billboard that can actually emit sounds when touched. The prototype uses conductive inks that are sensible to pressure, linked to speakers that are embedded in the e-paper.
According to researchers, this technology could be very useful to advertising firms, letting them, for instance, interactively announce holiday destinations.
“When you approach the billboard and put your hand on a postcard that shows a picture of a beach, you can hear a very brief description of that beach.” said Mikael Gulliksson, the person in charge or the research project.
For now, the production of this e-paper is too expensive to let the technology be of common use, but it shouldn’t be long until scientists discover new ways of bringing its manufacturing cost down.
In just a few years, this talking paper technology could be used on simple product packaging, bringing an all-new dimension to the world of products advertisement.