According to a new study recently conducted by research firm Media-Screen, Americans currently spend around half of their spare time, 48% of it exactly, online. This means that people now prefer to surf the web instead of spending quality time with their friends and family. Depressing isn’t it? What does that say about the future of America?
(SAN FRANCISCO) – May 7, 2007 – Broadband users are spending 48% (approximately one hour and 40 minutes) of their spare time online in a typical weekday and the trend is increasing across all age groups, finds a new report by research firm Media-Screen. Additionally, the report entitled Netpop | Play, finds that when users are online, 54% of that time is spent accessing activities related to entertainment and communication.
Media-Screen: Americans Spend Half of Their Spare Time Online