For the past few months, Apple has been widely criticized by environmental organizations (such as Greenpeace) for not acting as a role model in the world of “green manufacturing” as well as not having a good product recycling policy. According to a recent memo published by Steve Jobs on Apple’s website, these criticism are largely irrelevant and are mainly caused by a lack of communication between the company and the rest of the world.
“Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.”
From now on, Apple claims that it will work to completely eliminate brominated flame retardants and polyvinyl chloride (PVC) from their products before the end of 2008. Arsenic, which is mainly used in the manufacturing of LCD screens, is also on that list.
Naturally, Mr. Jobs uses the occasion to flame his competitors while having the spotlights on him.
“In one environmental group’s recent scorecard, Dell, HP and Lenovo all scored higher than Apple because of their plans (or “plans for releasing plans” in the case of HP). In reality, Apple is ahead of all of these companies in eliminating toxic chemicals from its products.”
Why do I have the feeling that we’re dealing with preschoolers here? Hey, when someone accuses you of something, just point to someone else and pass the blame. That’s the human thing to do right? Shame on you Apple!