How Nintendo Got Its Groove Back

Almost six months after the initial release, it is still near impossible to find a Nintendo Wii on an actual store shelf. All the local big box stores around where I live have had the same battered, empty demo boxes sitting on the shelves since November 30th of last year while Sony Playstation 3’s gather dust on the shelves. I’m not kidding either. I happen to work at a store that sells PS3s and although they sold well initially, we now have as many as six on our shelves at any given time with no one even looking in that direction. Not really surprising as everyone had heard of the success that resellers had, making loads of cash off selling their PS3s.

I would know…since I was one of them, buying eleven PS3s and selling each for as much as $3000 but what everyone failed to realize was that I did that on release day (actually, I bought all my PS3s on the November 16th…but shhhhh…) and all the crazy people willing to blow three grand would only do so to get it on the 17th. You wouldn’t believe the number of PS3 returns in January.

That’s not the case with the Wii since the appeal stretches further than resellers. People didn’t buy Wii’s to hawk on eBay. At $249 bucks, they bought them for themselves. They cost less than half of a PS3’s $599 price tag and, I think this is incredibly important, there are actual good games available at launch whereas PS3 owners are stuck with playing Resistance over and over. CNN reports on this, other reasons and the thinking behind the Wii’s success since it wasn’t too long ago that Nintendo was lagging behind Sony and Microsoft.

Source: CNN