Apple Discovers Buying > Renting

In another case of the music industry not knowing what consumers want…

Steve Jobs said today that Apple is unlikely to add any sort of subscription-based way to rent music to iTunes, which many industry executives want so they can take more of our money when we realize we actually like the song after renting it and would like to keep it.

“Never say never, but customers don’t seem to be interested in it,” Jobs told Reuters in an interview after Apple reported blow-out quarterly results. “The subscription model has failed so far.”

“People want to own their music,” he said.

It’s quite true…who the heck wants to pay for music that’s just going to delete itself or be unplayable in a few days? Entirely useless. iTunes (and other online music stores) basicaly have the right idea, allowing us to purchase single tracks or whole albums.

Source: CNN


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